Barbara Sullivan




Trade marks
Passing Off
Fair Trading Act
Searches & Investigations
Border Protection
IP Enforcement
Submissions on proposed legislation

PH: (+64) 04 381 6050 | e-mail: | Download vcard

Barbara Sullivan is a consultant to Henry Hughes IP Ltd. Barbara has more than 30 years experience advising global and national clients. She provides strategic Intellectual Property advice, mainly in the areas of trade marks and copyright, Fair Trading Act, passing off and licensing.

Barbara has been described as one of New Zealand's most experienced practitioners who "draws on valuable work experience in Australia and the United Kingdom to approach branding from a truly international perspective" in the World Trademark Review 1000 - The World's Leading Trademark Professionals (WTR 1000) 2019 edition. Barbara has also been listed in The International Who's Who of Trademark Lawyers, Managing Intellectual Property Handbook, Trade Mark Stars, and Euromoney's Trade Mark Experts Guide. Barbara works collaboratively with a global network of intellectual property practitioners on the acquisition, protection and enforcement of intellectual property rights for multinational companies. She represents clients at hearings before the Commissioner of Trade Marks, and before the High Court and Court of Appeal. Barbara also represented the successful plaintiff in an appeal to the Supreme Court in only the second trade mark case heard by the Court - Crocodile International Pte Ltd v Lacoste.

She has previously been a member of the Chartered Institute of Trade Mark Attorneys (UK), Intellectual Property Society of Australia & New Zealand (IPSANZ), the International Association of Intellectual Property Practitioners (AIPPI) and the International Trademark Association (INTA). Barbara chaired the INTA Bulletin Committee (2014/2015), and was a member of INTA's Building Bridges Committee.

Articles by Barbara have been published in global Intellectual Property journals, as well as in Australia and New Zealand. Barbara has presented papers at international trade mark conferences and intellectual property conferences, and to New Zealand industry groups and tertiary students.

Barbara is particularly interested in the protection of non-traditional trade marks, and the protection of indigenous people's cultural properties.

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