Latest News & Articles

  • 15 August 2023

    As of 23 July 2023 , Elon Musk rebranded the social media platform Twitter to X. The brand change is suggested to be a reflection of Musk’s change management strategy and upheaval of previous Twitter processes since his takeover in October 2022.1 This article discusses the implications this will have on the social media platform’s brand equity, and the challenges it’s likely to face as a commonplace trade mark.



  • 5 July 2023

    We are pleased to announce Henry Hughes IP has been named as a recommended New Zealand firm for prosecution and two of our patent experts have been individually recognised in the latest IAM Patent 1000 2023 rankings.



  • 20 June 2023

    Since 2015, New Zealand and Australia have been in conflict over the registration of MANUKA HONEY as a certification mark. This article discusses the latest developments of the trans-Tasman dispute, its reasoning, and the implications this may have on Māori IP rights and the New Zealand honey industry.



  • 4 May 2023

    Ed Sheeran faces trial in the US for yet another copyright action, this time for potential infringement of Marvin Gaye and Ed Townsend’s 1973 hit classic Let’s Get It On by use of certain chord progressions in his 2014 hit Thinking Out Loud.


  • 14 April 2023

     Trade mark practitioners in Australia breathed a sigh of relief when the High Court issued its decision in Self Care IP Holdings Pty Ltd v Allergan Australia Pty Ltd [2023] HCA 8 (15 March 2023). We did not have to read far: by paragraph 3 the High Court affirmed that the reputation of a trade mark is not relevant to the question of deceptive similarity when determining whether a registered mark has been infringed under section 120(1) of the Australian Trade Marks Act 1995.



  • 12 April 2023

     On the death of Queen Elizabeth II on 8 September 2022, Prince Charles automatically became the King of New Zealand. All of the functions, duties, powers, authorities, rights, privileges, and dignities belonging to the Crown transferred to the new King.  So what does this mean for the use of Royal titles? 


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